ENGEL Boosts Sales in Southeast Asia

Austrian injection molding machine supplier Engel is establishing a regional hub serving the Southeast Asian region in Bangkok, Thailand.

ENGEL Boosts Sales in Southeast Asia
Romain Reyre, President Southeast Asia, Engel.

The company, which operates sales and service subsidiaries in Singapore, Thailand and Vietnam, said it is experiencing a great deal of growth in the region, especially in the area of packaging.

“This is precisely why we are now combining the responsibilities for these dynamic markets: to benefit even more from the resulting synergies in future, while at the same time, together with the strong local teams, fulfilling the specific requirements of individual countries in an even more customized manner,” said Dr. Christoph Steger, Chief Sales Officer of the Engel group.

As of October 1, Romain Reyre will be taking on the management of the new organizational unit. As President Southeast Asia, he will be responsible for the entire region.

“We are pleased to have found a sales expert like Romain Reyre, who, on the one hand, is very proficient in the plastics industry and our target industries, and who, on the other hand, has been living in Southeast Asia for some time and understands the local markets,” said Steger.

“In combination with the established teams in the individual countries, the new Southeast Asia hub will increase our market clout in the region. We will be able to even more effectively support our customers there in successfully solving the challenges presented by increasing quality and efficiency requirements.”

Source : China Plastic and Rubber Journal


ENGEL Boosts Sales in Southeast Asia
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