Kuraray has realigned its distribution channels for elastomers in Europe. As of 1 July 2016 the Japanese speciality chemicals company takes over the sales of its elastomer products previously executed by Marubeni in Europe. A distribution agreement between the Business Unit Elastomer of Kuraray Europe GmbH, Hattersheim, and Marubeni Europe plc, Dusseldorf, was terminated on 30 June 2016.
“We firmly believe that the realignment of…
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Kuraray was founded in 1926 for the purpose of commercializing synthetic rayon, which was cutting edge technology at the time. In 1950 during the post-World War II period, as Japan’s first domestic producer of synthetic fiber based on original Japanese technologies, Kuraray became a world leader in the commercialization of PVA (poval) fiber under the KURALON brand, ushering in Japan’s pioneering era in the chemical synthetic fiber industry.
Kuraray was established in 1926 in Kurashiki City with the objective of commercializing rayon. Following WWII, the Company commercialized the synthetic fiber KURALON, which was invented in Japan, and developed a series of unique businesses, including the man-made leather CLARINO, developed as a substitute for natural leather, polyester textiles, non-woven fabrics KURAFLEX, and MAGIC TAPE hook-and-loop fastener material.
In the chemicals and functional materials fields, the Company’s products include poval resin, with its water soluble and adhesive properties, the efficient gas barrier material EVAL, the world’s only synthetic isoprene chemical products, methacrylic resin, which has special optical properties, and medical products such as dental materials. The Company is also working to pioneer new business domains and expand its operations.
Kuraray has long line of products that are “number one and the only one”. To develop these products, our commitment to creativity and unique technical strength are indispensable.
The Story of the Birth of New Products is the episode of Kuraray’s idea about the new business development, the distress of beginnings, etc.