BASF: New “Colors & Effects brand for pigments / Dedicated teams for specific industries
BASF (Ludwigshafen / Germany; www.basf.com) has bundled its global pigments business into a new brand called “Colors & Effects (www.colors-effects.basf.com). The portfolio is divided into segments, each with a dedicated team supplying five specific customer industries: coatings, plastics, printing, cosmetics, and agriculture. This marks the first time the German group has had a dedicated global focus for the latter two industries.
Alexander Haunschild, senior vice president, Global Pigments, said the brand is focused entirely on pigments to provide customers with products and solutions from a single source and emphasises the key strengths BASF brings to the market: chemical expertise and a broad portfolio of colorants. The group operates 13 pigment production sites in China, France, Germany, Korea, The Netherlands, Switzerland and the US.
About BASF:
Strategy and Organization
We combine economic success, social responsibility and environmental protection. Through science and innovation, we support our customers in nearly every industry in meeting the current and future needs of society.
BASF aims to strengthen its position as the world’s leading chemical company. We describe how we intend to achieve this in our “We create chemistry” strategy.
Innovations based on chemistry will play a key role in three areas in particular:
- Resources, environment and climate
- Food and nutrition
- Quality of life
BASF’s products and solutions contribute to conserving resources, ensuring good nutrition, and improving quality of life. Sustainability and innovation will be significant driving forces!
Forming the best team
More than 112,000 employees work on contributing to the success of our customers in nearly all sectors and almost every country in the world. We operate six Verbund sites as well as 338 additional production sites worldwide.
Our employees are fundamental to achieving the goals of our strategy. Our Best Team Strategy is derived from our corporate strategy and simultaneously contributes to its implementation. We want to form the best team. To achieve this, we put focus on three strategic directions: excellent people, excellent place to work and excellent leaders.
Career development, life-long learning, the support and development of our leaders as well as the inclusion of diversity are cornerstones of our human resource management.
Legal structure
BASF is arranged into five segments, which comprise 13 divisions bearing operational responsibility. For financial reporting purposes, our divisions are grouped into the following four regions: Europe; North America; Asia Pacific; and South America, Africa, Middle East.
Within BASF Group, BASF SE takes a central position: Directly or indirectly, it holds the shares in the companies belonging to the BASF Group, and is also the largest operating company.
