PLASTIC FANTASTIC: The telenovela of the lost Monopoly money
Although in the 2015 corruption perceptions index, it is countries like Somalia, North Korea and Afghanistan that take the lead for exemplifying the practice of baksheesh at its best, perceptions are always in flux, and this year Brazil is set to see its ranking lowered significantly. Not because of the likely high amount of bribes associated with the Olympics – which one can imagine would range from contractor appointments to the sale of front-row seats.
The website “Plasteurope.com” has used a synonym for the title of this article by focusing on a symmetric pronoun which has been described in “Wikipedia” as follow:
A telenovela (/ˌtɛlənoʊˈvɛlə/ or /ˌtɛlənəˈvɛlə/;[1] Spanish: [telenoˈβela], European Portuguese: [ˌtɛɫɛnuˈvɛɫɐ]), Brazilian Portuguese: [ˌtɛlenoˈvɛla]) is a type of limited-run serial drama originally produced in Latin America that has become popular in European, Asian, and other global television networks. The word combines tele, short for televisión or televisão (Spanish and Portuguese words for television), and novela, a Spanish and Portuguese word for “novel”.[2] There are similar genres to the telenovela that use the novela format, but go by varying names including teleserye (Philippines), téléroman (Canada, specifically Quebec), or simply dramas (Asia and the rest of the Arab World).
Telenovelas differ from soap operas in that they rarely continue for more than a year.[3] This makes them shorter than soap operas, but still much longer than most other serials. In Spain, they are also called culebrones (“long snakes”) because of the convoluted plots. Episodes of telenovelas usually last between 30 and 45 minutes, and rarely more than an hour, except for final episodes. The telenovela combines drama with the 19th-century feuilleton, and naturally evolved from the Latin American radionovela, according to Blanca de Lizaur.[4]
The medium has been used frequently by authorities in various countries to transmit sociocultural messages by incorporating them into storylines,[5] which has decreased their credibility and audiences in the long run. By the 1970s and 1980s Mexico became a world pioneer in using telenovelas to shape behavior, particularly successfully in introducing the idea of family planning. Mexico and Brazil later, in the 1990s, played a key role in the international export of telenovelas, thus the so-called ‘Telenovela Craze’ that spread in many regions in the world until today.[6]
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