Extravagant gloss and sparkling effects for plastics of all kinds will be at the center of the “City of Effects” theme highlighted by ECKART at K 2016.
“Our new pigments offer the possibility to transform effects into emotions which attract consumers and pay off for our customers at the point of sale,” said Dr. Dietmar Mäder, Global Head of Plastics, Marketing & Technical Service groups at ECKART.
The new LUXAN K family provides exceptional luster in transparent packaging of foods and cosmetics. It is also suitable for use in the interior trim of automobiles, for household appliances, or in sports or leisure goods.
In combination with dyes in particular, they offer a unique added value for applications based on transparent resins, such as polyethylene terephthalate glycol (PETG), Glass Polymer and Tritan. Next to the “see through”-effect they create a 3D-effect.
On the other hand, LUXAN K combines extraordinary sparkling effects with high chroma and unrivalled color intensity. To packaging materials, this adds a luxurious luster effect, reminiscent of a diamond sparkle.
In automotive applications, the pigments are suited to high gloss jet-black plastic components, used for example in the interior trim of automobiles.
LUXAN K is approved for food contact. It is suitable for polyolefins and polyvinyl chloride (PVC) as well as for engineering plastics.
ECKART is also extending its SYMIC series with a highly chromatic gold shade, SYMIC C 393, which excels with high light refraction and its reflective properties.
These effects are achieved due to the company’s new process, which refines synthetic sheet silicate with customized metal oxides. Like all other products of the SYMIC series, the new gold-colored effect pigment SYMIC C 393 is also suited for various applications, such as packaging for food and cosmetics as well as for decorative purposes.
ECKART will also present its new trend color series “Wind Poems”, which premieres as part of the Colour Road 2016/17. Its 12 innovative color creations show how the variety of designs can be creatively enhanced by effects.
The examples of cosmetic packaging showcased at K 2016 in the colors of the Colour Road 2016/17 testify to the potential effect pigments open up to brand owners. Innovative color design supports a powerful brand appearance at the point of sale, triggering effects which impress consumers and create sustainable buying incentives .
Source : China Plastic and Rubber Journal
