French household equipment manufacturer SEB is moving ahead on restructuring plastics processor Emsas, which it acquired in 2015/16. The German company is set to expand its garden activities with planters in particular, as SEB CEO Thierry de La Tour d’Artaise said at Emsas 70-year anniversary festivities.
It was for this purpose that Michael Christoffer was in 2018 given the newly created position of Emsas head of garden business. This area had previously been part of managing director, CFO and personnel manager Sebastian Moebus responsibilities, who has now left the company. According to a company spokesperson, Max Harrysson will be the sole managing director of Emsa going forward, as there are no plans to fill Moebus previous position.
SEB intends to strengthen Emsas garden product range with plastic planters and the Esteras composites product line, mainly in France, but also in other European regions such as Italy, Scandinavia and Spain. The French manufacturer is also implementing a new strategy with individual online shops for group brands such as Krups, Rowenta and Moulinex, among others. It is not known whether Emsa will be included in this move.
The French group is currently investing around EUR 15m in plastics processing at its plant in Pont-Evêque / France, south of Lyon. By 2020, two new warehouses and a hall for injection moulding machinery are to be added to this site. Once the expansion has been completed, the injection moulding activities along with 160 employees currently located at the neighbouring and somewhat outdated Saint-Jean-de-Bournay facility will be moved to Pont-Evêque.
SOURCE: k-online.com
The article source for the K Portal is: plasteurope.com
History Of Group SEB:
1857: Antoine Lescure creates his tinware workshop in Selongey near Dijon in Burgundy
1932: First Moulinex vegetable mill
1944: The company is rebaptized S.E.B. (Société d’Emboutissage de Bourgogne)
1953: Launch of the Super Cocotte pressure cooker, behind Groupe SEB and its rapid expansion
1954: First Tefal non-stick frying pan and first Calor steam iron
1967: S.E.B. invents the odorless electric deep fryer
1968:Acquisition of Tefal and its five European subsidiaries (Belgium, Denmark, Germany, Italy and the Netherlands)
1972: Takeover of Calor and its German subsidiary
S.E.B. establishes presence in England and the United States
1973: Creation of Groupe SEB
2019: Acquisition ofWilbur Curtis, the second largest player in the professional filter coffee machine industry in America.
Son site industriel production facility located in Montebello, California, employs 300 people.
The Group confirms its global expansion strategy in the highly promising professional coffee sector.
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