Based on news published at PIMI’s inter-related Persian Portal (http://www.pime.ir), the latest version of the “ISOMER” is under final stages of publication and will be distributed at the 11th edition of Iranplast international exhibition. The exhibition will be held on Sept. 24-27 2017 in Tehran. ISOMER is the most comprehensive Iranian data-bank for the petrochemical and its relative downstream industries. The hard cover book has been an initiative of the NPC, but continued by a private media company. This comprehensive data-bank is supported by an online active website with 24 hours online support.
According the same news source, there are several media companies who claim for data banks of petrochemicals and plastics industries. However, since the advertisement oriented policies of these media has affected the reliance of their published data, many outsiders are always looking for a reliable and comprehensive data-bank for these industries in Iran.
Development of ISOMER directory and its significance:
Due to the wide variety of customers, markets, and complexity of services in the business environment, access to information is essential for making correct decisions. Thus, applying the appropriate strategies for production and classification of information from a multitude of data is vital and significant for various organizations.
One of the existing problems is lack of detailed information about companies that are active in the petrochemical industry. Following the commencement of the privatization of petrochemical plants and projects, and lack of dedication on the side the new owners to provide accurate information, serious gaps in the information available on the up and downstream petrochemical industry emerged. The comprehensive database website and the book on petrochemical industries (ISOMERS) is an attempt towards providing the appropriate information needed by manufacturers, consumers, and service providers.
The elements which are required for such database are as follows:
– Company’s Name
– Telephone, fax and email
– Address of the company or factory
– Company’s profile : Descriptions on the company’s history, the name and location of the company’s CEO to create a sense of trust in the investor or buyer
– Company’s website/ address.
-Product details: technical data sheet: Brief description of product features provided by the manufacturer. Technical data sheet including physical characteristics or special coding.
– Product images/pictures/
– Updated unit price of the product
– Application form: A form with a pre-defined framework for investment or order which includes full name, phone number, email, subject and text message.
– User-friendly site: Focusing on the related information in a single page to avoid confusing and misleading the users
– Exhibiting relevant products: offering products similar or near to the customer’s desired product in the database information page margins aiming at motivating the customer to continue their interaction with the database.
– Shipping: Terms and conditions of forwarding and shipping of the products. This factor is particularly necessary for export-oriented products and should be presented in the database with the automatic translatability to attract the foreign investors.
Other databases published in the domain of petrochemical downstream industries are also available.
Even though the aforementioned attempts and publications are valuable, they are not complete. The present website (www.isomer.ir ) and the database which is accompanied by a series comprehensive books, multimedia, and the like intends to present a comprehensive and useful information about the up, mid and downstream petrochemical industry members and any affiliated fields or industry. This movement is in line with the strategies presented and emphasized by the high-ranking officials of the country and the qualified economists. The website aims at providing the local and foreign investors, customers, and end-users with comprehensive information concerning the petrochemical products.
Transparent information provided by respective petrochemical companies will provide opportunities for presenting accurate statistics and data concerning the production of the petrochemical raw materials and converting them to the products with the high-added value.
To accomplish such an attempt a lot of databases and information banks throughout the world have been studied. A good number of local and foreign petrochemical experts have been invited to work on the project aiming at enriching the measures taken, designs, and implementations thereof.
