SC Johnson & Son Inc. is looking to open another recycling center in Indonesia to help capture plastic before it leaks into the ocean, But the company is putting a social media twist on the idea.
Based on a news that Plastics News published, The Racine, Wis.-based company already sponsors eight plastic recycling centers in that country, but indicates it will build an additional facility if enough people tweet about the ocean plastic issue.
Tweeters (Or is it Twitterers? Or the Twitterati?) have until the end of the week to “share their support for reducing ocean plastic.” They need to include #SocialPlastic or #SCJRecycles in those tweets for them to count toward a minimum of 20,000 tweets or retweets. If that goal is reached, the company will open an additional recycling center.
“Plastic pollution has become a critical issue around the globe, especially where recycling infrastructure is not in place. We believe the more people are talking about this issue, the more government, businesses, NGOs and communities will work together to address it,” said Kelly Semrau, senior vice president of global corporate affairs, communication and sustainability, in a statement.
Read the complete news from the: “SOURCE”
Written by: Jim Johnson
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