escort eskişehir escort izmit escort kıbrıs escort maraş eskişehir eskort izmit escort edirne escort
  • Latest
  • Trending
  • All
The Shoes That Are Chellenging Famous Brands Sold 2m Pairs

The Shoes That Are Chellenging Famous Brands Sold 2m Pairs

May 27, 2018
One President For Three Italian Associations AMAPLAST, UCIMA And ACIMAC

Beyond All Expectations Revenues of Italian PR Manufacturers Goes to 4.67b Euros

March 31, 2023
Insulation Raw Material Neopor® With Significant Greater CO2 Savings

Using Neopor® BMB by BASF A Low-Carbon Footprint Product Is Launched

March 31, 2023
Water Supply To The Bulgarian City of Pernik By 630 mm OPVC Pipes

Molecor Announced: The geoTOM® Application Is The Latest revolution

March 31, 2023
Innovation Alliance A Unique Project In Fiera Milano In 2021

Be Prepared For The Next Exceptional Event: PLAST 2023

March 31, 2023
Contribution of Plastics And Rubber to New Energy Industry

Contribution of Plastics And Rubber to New Energy Industry

March 30, 2023
After Several Years ChinaPlas Has Returned Back To Shenzhen

After Several Years ChinaPlas Has Returned Back To Shenzhen

March 29, 2023
Sustainability Report of Sun Chemical For 2018 Is Released

Innovative Pigment Solutions for Plastics at ChinaPlas 2023

March 29, 2023
Apple Launches ‘Pay Later’ Service With No Interest Or Fee

Apple Launches ‘Pay Later’ Service With No Interest Or Fee

March 29, 2023
EU Ambassadors Planting Mangroves in Abu Dhabi

EU Ambassadors Planting Mangroves in Abu Dhabi

March 29, 2023

Circular Economy Is Progressing By Packaging Improvement

March 29, 2023
VDMA Members Will Present The Latest On Circular Economy

Finally, The Chinese Planned Problems For PIM websites Solved

March 26, 2023

A New Report Claims That PET Wastes Are Not Circular Perfectly

February 19, 2023
Saturday, April 1, 2023
  • Home
  • News
    • Plastics & Rubber News
    • Economical News
  • Events
    • Events Calendar
    • International
      • Conferences, Seminars and Webinars
      • Domestic & Int. Exhibitions
  • Directory
    • Iran
      • Advertisers
      • Iranian Aux and Devices
      • Machinery
      • Materials
      • Moulds/Tooling
      • Products
      • Others
    • International
      • Equipment
      • Machinery
      • Materials
      • Moulds/Tooling
      • Products
      • Others
    • People Finder
      • CV Centre
      • PIMI Colleagues’ CVs
    • Other Activities
      • Associations
      • Research Centres
  • Archives
    • Newsletters Archives
      • Archive 2016
  • News Post
  • Books CLS
No Result
View All Result
Polymer Industry Media Inernational
Polymer Industry Media Inernational
No Result
View All Result
Home News International

The Shoes That Are Chellenging Famous Brands Sold 2m Pairs

by Pimi Admin
May 27, 2018
in International, News, Products
0
The Shoes That Are Chellenging Famous Brands Sold 2m Pairs
The Shoes That Are Chellenging Famous Brands Sold 2m Pairs
The Allbirds’ New York city store

Being comfortable and light weight is a must in the shoe industry nowadays. To be the number one in the huge market of the shoes for the youth some famous brands like Nike, Adidass, Pooma and some few others are now have to face a challenge created by the “Allbirds” crowdy store at the heart of New York city; US.

The brands made and sold by Allbirds, invented and located at the Silicon Valley, are more than welcomed by the young generation from west to east and north to south of America. The Wall Street Journal at its today news desk has analysed this new brand that has been sold up to 2 millions pairs just in two years of its creation. In this regard, WSJ, writes:

*********************************************

How the ‘World’s Most Comfortable Shoe’ Is Challenging Nike and Adidas?

Based on the news lead:
Driven by word-of-mouth sales and an eco-focus, San Francisco’s Allbirds has sold over a million shoes in two years. But can this Silicon Valley success story last?

and according to the content of the article:
It’s a random Saturday in May, and I can barely find enough free space inside Allbirds’s Soho store to try on a pair of what the brand proclaims the “world’s most comfortable shoes.” I’ve been on rush-hour subway cars filled with fewer people. I have to ask a harried sales associate twice to get the $95 Wool Runner sneakers in my size. While waiting, I fondle a display shoe that looks like a pared-down version of an Adidas Yeezy Boost 350. Yet, while that shoe’s upper is made from a synthetic material, the sneaker in my hand is knit from merino wool, making it resemble a winter sock affixed to a white rubber sole, with prominent laces as thick as bucatini.
That white sole is covered in gray finger smudges from the shoppers who pass through the store each day. Many of them will join over a million others who’ve bought Allbirds in the San Francisco-based brand’s first two years in business. Though Allbirds has been profitable since launch, the Bay Area has seen plenty of companies who set out with high-minded plans to make a better widget, only to wind up bankrupt in short order. Thus far at least, Allbirds squishy, eco-conscious sneakers represent a rare Silicon Valley success story in the clothing industry.
It all comes back to the wool. The idea to build the business around a natural fiber came to co-founder Tim Brown, a native of New Zealand, or as he calls it, “the land of 29 million sheep.” He started small, with the Wool Runner, and has maintained Allbirds’ micro scale. While Nike and Adidas pride themselves on vast product lines and high-voltage collaborations with fashion personalities like Virgil Abloh, Alexander Wang, Pharrell Williams and Kanye West, Allbirds sells just three simple unisex shoes: the “runner,” an even more pared-down slip-on “lounger” and the brand’s latest innovation, a loafer-trainer hybrid made from Eucalyptus pulp.
At a time of loud sneakers, Allbirds’ three models are practically mute. They’re the black Camry of the sneaker world: You don’t notice them on other people’s feet, until one day you do, and then, they are inescapable. Allbirds (which is privately held and does not disclose financial figures) claims to have sold over a million shoes since 2016. That’s a healthy, but far from Herculean figure when stacked against the billion-dollar businesses of Nike and Adidas. And yet, in an industry dominated by these legacy brands, Allbirds, a miniscule Silicon Valley outfit, is disrupting just about every convention in the sneaker world.
If you like this article, please read the whole article at its publications source: WSJ

Hits: 0

Tags: ADIDASAllbirdsNikePoomaShoeShoe IndustrySilicon Valley
Pimi Admin

Pimi Admin

Newsletter Subscription

UK Office: Central London

PIMI Ltd. Co. UK

Add:Berkeley Square House, Berkeley Square,

Mayfair, London W1J 6BD,

UK

Tel: +44 (0) 845 872 6660

Fax: +44 (0) 845 872 6661

email: p.saatnia@pimi.ir

Italian Office (Sole Agent)

SEINT srl 

Add: Centro Direzionale Milanofiori

Strada 1 – Palazzo F1 20090 Assago (Milano),

Italy

Tel. +39 02 8253326

Fax +39 02 8255019

email: seint@seint.com

China Exclusive Agent

Riniger Trade Media Ltd.

Add:Unit 20B, 20/F.
235 Wing Lok Street Trade Centre

235 Wing Lok Street

Sheung Wan, Hong Kong

Tel: +852 2369-8788 x 11

Fax: +852 2869-5919

email: mchhay@ringier.com.hk

PIMI Other Links

About Us

Annual Weekly Price Analysis

Media Kit

Newsletter Archives

PIMI Editorial Team

PLAST 2018- pimi-logo

.

Plastics Industry Media International (A subsidiary of Plastics Industry Magazine belonging to SAATNIA Publication House):

Tehran Central Office Add: Apt#303, No. 42, Khshsayar Tower, N.Gandhi Ave., Tel: (+98-21) 8877 2251, Fax: (+98-21) 8877 2760, email: info@pimi.ir.

All rights reserved for PIME, PIMW, PIMI and Saatnia Publication House @ 2015-2022

 

Hits: 0

No Result
View All Result
  • Home
  • News
    • Plastics & Rubber News
    • Economical News
  • Events
    • Events Calendar
    • International
      • Conferences, Seminars and Webinars
      • Domestic & Int. Exhibitions
  • Directory
    • Iran
      • Advertisers
      • Iranian Aux and Devices
      • Machinery
      • Materials
      • Moulds/Tooling
      • Products
      • Others
    • International
      • Equipment
      • Machinery
      • Materials
      • Moulds/Tooling
      • Products
      • Others
    • People Finder
      • CV Centre
      • PIMI Colleagues’ CVs
    • Other Activities
      • Associations
      • Research Centres
  • Archives
    • Newsletters Archives
      • Archive 2016
  • News Post
  • Books CLS

Copyright © 2017 JNews.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In