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• Messe Düsseldorf will use reusable cups made of modified polypropylene foam from Borealis, made from chemically recycled raw materials based on OMV’s ReOil® technology, in all restaurants and bars throughout K 2025.
• This is the first time the venue has used a comprehensive reusable cup system, which is an important step towards reducing the waste of single-use cups at major events.
• As part of this pilot initiative, the reuse and recycling rate will be assessed and valuable insights will be provided for the effective implementation of scalable reuse systems at future events.

Messe Düsseldorf is committed to reducing waste at major events. At K 2025, the world’s leading international trade fair for plastics and rubber, reusable cups will be presented for the first time. The goal is to establish a sustainable solution that can be scaled up for future events. Borealis is supporting this initiative by providing modified, foamable, high-performance polypropylene (PP) that is specifically suitable for reusable and recyclable cups.

An additional sustainability benefit comes from the use of chemically recycled raw materials based on OMV’s ReOil® technology. This initiative is an important step towards reducing single-use packaging at World Expos and is in line with the objectives of the EU Packaging and Packaging Waste Regulation (PPWR).

“ReOil® is our proprietary chemical recycling technology that converts used plastics into circular raw materials for the production of chemicals, especially new plastics,” says Maximilian Grasserbauer, OMV Senior Vice President Circular Economy. We operate ReOil® at our refinery in Schwechat near Vienna, Austria, and continuously invest in the further development of this technology to ensure a reliable supply of recyclable raw materials to the market. ReOil® is part of our portfolio of sustainable base chemicals, which is intended to support the transformation of our industry towards circular raw materials.”

In addition to reusability and recycled content, the cups contribute to the circular economy in several ways: they are lightweight and material-efficient, have a lower carbon footprint and are fully recyclable.

“At Borealis, we are committed to developing innovative solutions in collaboration with our partners in the value chain. This initiative is a good example of this,” says Peter Voortmans, Borealis Vice President Marketing Consumer Products. “Reuse systems are key to making large-scale events more sustainable, and our foam solutions support this by enabling lightweight, durable and fully recyclable applications that use less material than traditional alternatives

During K 2025, the cups will be available deposit-free in all restaurants and bars on the site. To support reuse, Messe Düsseldorf will set up special collection containers. Visitors can return the cups at the service points, throw them in the collection containers or take them home for personal reuse.

The logistics staff ensures that cups left on the tables or disposed of in the collection containers are collected, rinsed in the kitchens on site and returned to the cycle. All cups disposed of in the general waste bins will be collected after the show and recycled by Borealis. Unused cups will be donated for further use.

Thomas Franken, Director K, Portfolio Plastics and Rubber, Messe Düsseldorf, explains the motivation behind the initiative: “The introduction of reusable cups as a replacement for disposable cups at K 2025 fits perfectly with our motto ‘The Power of Plastics! Green – Smart – Responsible”. As a global forum shaping the future of plastics, K 2025 provides the ideal platform to showcase practical initiatives that reflect the industry’s commitment to sustainability – while supporting Messe Düsseldorf’s own sustainability goals.”

The initiative will serve as a pilot project to evaluate the effectiveness of scalable reuse systems at large-scale events. Messe Düsseldorf will analyse usage patterns and track how many cups are used, reused and recycled. The lessons learned will contribute to the development of more sustainable solutions for future events, as reducing emissions and waste from operations is one of the main goals of Messe Düsseldorf’s sustainability strategy.

This collaboration has been supported by other partners who have contributed to cup production and injection molded label integration:

Arburg: Specialising in the manufacture of high-end injection moulding machines and turnkey systems for plastics processing.

Bockatech: Provider of EcoCore® technology for foam injection molding with a focus on sustainable, high-performance packaging solutions.

MCC Verstraete: Production of in-mold labels for injection molding and thermoforming with a focus on innovation and circular economy.

Mico Pac: Designing and manufacturing innovative plastic packaging solutions for various industries, including the food industry.

Presscontact Borealis:
Borealis Group Media Desk
Virginia Wieser, Lena Lehner, Karin Schober
Tel: +43 1 22 400 899 (Vienna, Austria)
E-mail: media@borealis.com

Photo Captions:

1. Photo: Designed for reuse: Lightweight, durable, and made with chemically recycled feedstock using OMV’s ReOil® technology © Borealis

2. Photo: Closing the loop: Special collection bins across Messe Düsseldorf make reuse easy and effective © Borealis

3. Photo: From waste to value: Our foamable polypropylene based cups are helping K 2025 go circular

© Borealis

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